Wednesday 11 September 2013

4 Simple Ways To Get The Most From Your List Management Service

In order to get the most out of any list management service, there are four main things you’ll want to keep in mind.

Without these four “requirements” being met, you’ll be constantly at risk of wasting your time, money, and energy when creating an e-mail campaign.

The good news is they are easy to fulfill, because half the work comes down to choosing the right e-mail marketing service to begin with.

List Management Service Tip #1 – Keep Your E-mail Marketing Consistent

Out of the four things you’ll find in this article, this is really the only one that falls completely on YOUR shoulders.

Mailing on a regular basis is important, because it’s too easy to be forgotten amidst the spam, promotions, updates, and other e-mails your subscribers’ inboxes are constantly filled with.

Even just a few weeks without mailing can put you at risk of being forgotten and marked as spam the next time you mail.

Plus, you’re paying to build and manage your lists, so why not get maximum value out of the service you’re using?

Which is the next point…

List Management Service Tip #2 – Think Long-Term, Not Just Upfront Cost


As your list(s) grow, flexibility is very important.

Many of the major e-mail marketing and autoresponder services have similar pricing for their starter plans. However, there are also massive jumps in charges once your subscriber count gets to a certain point.

You don’t want to risk getting to the point where you’re struggling just to cover the costs of list management, or feeling like you need to abuse your lists by hammering them with promotions to make a profit.

For a more affordable example of pricing, check out this list management pricing page.

List Management Service Tip #3 – Look For Anti-Spam Tools And Policies


The best services will always make sure you know whether your messages are at risk of being flagged as spam or not, by providing you with updated spam tools.

Also, there should be strict anti-spam policies in place for all users, to prevent abuse such as scraped or purchased lists from being uploaded and spammed. Even just a handful of users doing this puts the reputation of the service (and the server’s deliverability) at risk.

List Management Service Tip #4 – Does The Service Have Good Support And Relationships With ISP’s?


Your email management service should be constantly working with all major internet service providers (ISP) or e-mail service providers (ESP) to ensure uninterrupted delivery of messages going out.

In addition to that, finding a company with great support is worth its weight in gold.

Any time you feel there’s an issue with your account, being able to easily reach out for help is a massive time and stress saver.

Is ListStream The Best List Management Service For You?

If you're looking for a service that meets all the requirements above (and more), and you're ready to streamline your e-mail marketing, getting started with ListStream is easy:

1. Click here to create your account.
2. Enter in your details.
3. Log in for immediate access.

Simple!

ListStream.NET is the affordable solution for your email marketing software and autoresponder service. An Integrated suite of marketing tools, including autoresponders, email tracking tools, and landing page creator.

Sincerely,

The ListStream Team

PS – Which of the four points above matter most to you when looking for a list management service? Let us know by leaving a comment below!

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