If you’re wondering how to get more subscribers on your e-mail list, we’ve got good news and bad news…
The bad news, is that you’re unlikely to find a perfect way to add subscribers; everyone’s goals, patience, and skill sets are different.
The good news, is that you’ve got many ways to grow a list at your disposal, which we’re going to cover first.
(Want to keep costs of growing your list low? We’ll help you get started.)
Ready? Let’s do it!
Developing The Right Offer/Strategy
Here are a few ideas you can use to build your list…
Free Downloads
Whether you sell your own products and services or are an affiliate for someone else’s, chances are you operate within one or a few niche(s).
Look at what you’re trying to sell, and think about who the ideal market is for the offer.
Can you create something that will be timely and useful for them?
Here’s an example: Let’s say you’re promoting a web design course aimed at beginners. You could create frameworks and templates, or a guide for a specific language, and give it away.
If you’re not too savvy yourself and just like promoting other offers, you can still create a simple guide. Perhaps a list of resources? It doesn’t have to be complicated.
Newsletters
On your site, you can offer to send an e-mail newsletter to anyone that subscribes to your list.
The publishing schedule is completely under your control, and it depends on your market and the expectations you set from the beginning. But you can publish as frequently as each day, or dial it down to weekly, bi-weekly, or monthly.
Two good rules of thumb, though:
First, when you’re just starting to build a relationship with subscribers, it’s best to follow up often enough that they get to know you and get value from you.
(You can write several e-mails and have that same sequence go out to each new subscriber using autoresponders, so you don’t have to do it from scratch each time…)
Second, you should NEVER fall behind more than a month when mailing your list.
If you can’t do daily, try for at least once a week.
Your goal should be to stay top of mind with your subscribers, so you’re the first person they think of when it comes to the specific problems you can help them solve.
Company Updates
If you’re releasing a new product, service, feature, let subscribers know!
You can also share the spotlight with new clients or those making breakthroughs, especially if your company is helping.
One of the most types of company updates, of course, are special offers and deals only your subscribers can get.
Everyone likes to save money, and if you’re combining it with something like a newsletter (mentioned above)…you’ll have a nice mix of content and promotional material.
Event Updates
Whether you’re solo or have a team, if you go to a lot of seminars and trade events, let subscribers know where you’re going and when you’ll be there.
Taking the connection “offline” and meeting people in person is the BEST way to build rapport and relationships with subscribers.
And while you’re at the event, don’t forget you can also exchange contact info with new people, and ask them if they’d like to get your e-mails in the future!
Free Consultations
Putting a contact/opt-in form offering free consultations is a great way to build a list of highly qualified prospects.
If someone is looking to talk, chances are they’re at the stage of needing and wanting what you have to offer.
Even if you’re an affiliate, you can offer coaching/consulting as a bonus to products you promote.
(Note: Make sure you’re creating a new e-mail list segment for these)
Quizzes & Surveys
You can use sites like SurveyMonkey to create free surveys and embed them on your site.
If you’re using WordPress, you can also use a free tool like WebEngage Feedback, Survey and Notification plugin.
Interview Experts In Your Market
Not only will this allow you to network with influencers, it’s also a great way to build your list.
Once the interview is over, you can offer it as a giveaway on your site.
You can also create a unique landing page for each person you interview and ask them to send their followers over to sign up for the download.
What better way to provide value while leveraging other existing audiences?
Using ListStream.Net Landing Page Creator To Capture New Leads
If you want to get a landing page up in minutes, ListStream’s landing page creator is one of the easiest ways to get started.
Here’s How:
1. Log in or create an account for just $1 here.
2. Under “Landing Pages” in the navigation bar, click “Manage/Edit”
3. Select the list you want to create a page for and click “Edit”.
4. Select one of the many templates available and edit the contents.
Done!
How To Put a Webform On Your Site
If you already have a site, you can place a web form on relevant pages, to get more subscribers to join your list.
Here’s how:
1. Under “Lists” click on “Manage”
2. Click the “List Name” you want the web form code.
3. Click “Web Form Code”. Copy and paste the code to the HTML area of your page.
How To Maximize Views To Your Signup Page
Offer To Opt-In On Every Page – Have a webform or link to your opt-in page/landing page on every part of your site.
Leverage E-mail Communication – Put a link to your landing page in your e-mail signature. Preface it with a brief description of who it’s for (a benefit) and what they get when they sign up.
Add Opt-In Forms To Thank you Pages – Ask customers to sign up for future deals and alerts after making a purchase.
Advertise Your Offer Page With The Signup Form – Even if you’re an affiliate, you can create a landing page enticing visitors to enter their e-mail to learn more about the product you’re promoting. That way, even if leads don’t convert, you can continue to follow up!
Add Signup Links To Your Promotional Materials – You can have a general sign up page, or make unique pages for each type of material you’re putting a link on.
Final Thoughts
There’s a lot of info here, so be sure to save this page as a bookmark for future reference.
But when it comes to building (and/or growing) your list, there’s no better time to start than NOW.
ListStream.NET is the affordable solution for your list management software and email list management service. An Integrated suite of marketing tools, including autoresponders, email tracking tools, and landing page creator.
Whether you are starting your first list and want to shave off at least 40% of what you currently pay for list management, here’s how to get started:
1. Click this link to grab an account for just $1
2. Enter your details.
3. Log in for immediate access.
Simple!
Sincerely,
The ListStream.Net Team
PS – If we can offer any additional help, you can reach us through e-mail and chat support, or give us a call at 1 (845)383-1007.
The bad news, is that you’re unlikely to find a perfect way to add subscribers; everyone’s goals, patience, and skill sets are different.
The good news, is that you’ve got many ways to grow a list at your disposal, which we’re going to cover first.
(Want to keep costs of growing your list low? We’ll help you get started.)
Ready? Let’s do it!
Developing The Right Offer/Strategy
Here are a few ideas you can use to build your list…
Free Downloads
Whether you sell your own products and services or are an affiliate for someone else’s, chances are you operate within one or a few niche(s).
Look at what you’re trying to sell, and think about who the ideal market is for the offer.
Can you create something that will be timely and useful for them?
Here’s an example: Let’s say you’re promoting a web design course aimed at beginners. You could create frameworks and templates, or a guide for a specific language, and give it away.
If you’re not too savvy yourself and just like promoting other offers, you can still create a simple guide. Perhaps a list of resources? It doesn’t have to be complicated.
Newsletters
On your site, you can offer to send an e-mail newsletter to anyone that subscribes to your list.
The publishing schedule is completely under your control, and it depends on your market and the expectations you set from the beginning. But you can publish as frequently as each day, or dial it down to weekly, bi-weekly, or monthly.
Two good rules of thumb, though:
First, when you’re just starting to build a relationship with subscribers, it’s best to follow up often enough that they get to know you and get value from you.
(You can write several e-mails and have that same sequence go out to each new subscriber using autoresponders, so you don’t have to do it from scratch each time…)
Second, you should NEVER fall behind more than a month when mailing your list.
If you can’t do daily, try for at least once a week.
Your goal should be to stay top of mind with your subscribers, so you’re the first person they think of when it comes to the specific problems you can help them solve.
Company Updates
If you’re releasing a new product, service, feature, let subscribers know!
You can also share the spotlight with new clients or those making breakthroughs, especially if your company is helping.
One of the most types of company updates, of course, are special offers and deals only your subscribers can get.
Everyone likes to save money, and if you’re combining it with something like a newsletter (mentioned above)…you’ll have a nice mix of content and promotional material.
Event Updates
Whether you’re solo or have a team, if you go to a lot of seminars and trade events, let subscribers know where you’re going and when you’ll be there.
Taking the connection “offline” and meeting people in person is the BEST way to build rapport and relationships with subscribers.
And while you’re at the event, don’t forget you can also exchange contact info with new people, and ask them if they’d like to get your e-mails in the future!
Free Consultations
Putting a contact/opt-in form offering free consultations is a great way to build a list of highly qualified prospects.
If someone is looking to talk, chances are they’re at the stage of needing and wanting what you have to offer.
Even if you’re an affiliate, you can offer coaching/consulting as a bonus to products you promote.
(Note: Make sure you’re creating a new e-mail list segment for these)
Quizzes & Surveys
You can use sites like SurveyMonkey to create free surveys and embed them on your site.
If you’re using WordPress, you can also use a free tool like WebEngage Feedback, Survey and Notification plugin.
Interview Experts In Your Market
Not only will this allow you to network with influencers, it’s also a great way to build your list.
Once the interview is over, you can offer it as a giveaway on your site.
You can also create a unique landing page for each person you interview and ask them to send their followers over to sign up for the download.
What better way to provide value while leveraging other existing audiences?
Using ListStream.Net Landing Page Creator To Capture New Leads
If you want to get a landing page up in minutes, ListStream’s landing page creator is one of the easiest ways to get started.
Here’s How:
1. Log in or create an account for just $1 here.
2. Under “Landing Pages” in the navigation bar, click “Manage/Edit”
3. Select the list you want to create a page for and click “Edit”.
4. Select one of the many templates available and edit the contents.
Done!
How To Put a Webform On Your Site
If you already have a site, you can place a web form on relevant pages, to get more subscribers to join your list.
Here’s how:
1. Under “Lists” click on “Manage”
2. Click the “List Name” you want the web form code.
3. Click “Web Form Code”. Copy and paste the code to the HTML area of your page.
How To Maximize Views To Your Signup Page
Offer To Opt-In On Every Page – Have a webform or link to your opt-in page/landing page on every part of your site.
Leverage E-mail Communication – Put a link to your landing page in your e-mail signature. Preface it with a brief description of who it’s for (a benefit) and what they get when they sign up.
Add Opt-In Forms To Thank you Pages – Ask customers to sign up for future deals and alerts after making a purchase.
Advertise Your Offer Page With The Signup Form – Even if you’re an affiliate, you can create a landing page enticing visitors to enter their e-mail to learn more about the product you’re promoting. That way, even if leads don’t convert, you can continue to follow up!
Add Signup Links To Your Promotional Materials – You can have a general sign up page, or make unique pages for each type of material you’re putting a link on.
Final Thoughts
There’s a lot of info here, so be sure to save this page as a bookmark for future reference.
But when it comes to building (and/or growing) your list, there’s no better time to start than NOW.
ListStream.NET is the affordable solution for your list management software and email list management service. An Integrated suite of marketing tools, including autoresponders, email tracking tools, and landing page creator.
Whether you are starting your first list and want to shave off at least 40% of what you currently pay for list management, here’s how to get started:
1. Click this link to grab an account for just $1
2. Enter your details.
3. Log in for immediate access.
Simple!
Sincerely,
The ListStream.Net Team
PS – If we can offer any additional help, you can reach us through e-mail and chat support, or give us a call at 1 (845)383-1007.
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