You can’t be in all places at once…
Which is why when it comes to e-mail marketing, having an autoresponder series (that converts) can be like having your own sales force working around the clock to nurture leads, build relationships, and drive more sales.
Of course, being the savvy marketer you are, you know all of this. So you grab your favorite drink, get comfortable, and sit down to write your e-mails.
But then it happens…
The first of several blank windows tapping their cursors impatiently on the screen, waiting for you to work your magic.
And then the big question hits you…
“What’s The Best Way To Structure My E-mail Follow Up Series?”
But fret not…
Because on this page, we’ve outlined an example structure you can model and/or adapt to meet your needs.
Just remember:
Not every e-mail campaign has the same goal.
So it’s important to move things around accordingly.
Plus, be sure to inject your own personality/tone into your messages to avoid being plain and boring.
With that in mind, here’s the structure!
E-mail #1 – Give ‘Em The Benefits
Depending on what brought them onto your list, your subscribers might be hunting for a product or service to fill a need you cater to.
If that’s the case, be sure to use the first e-mail to recap some of the key benefits using what you offer will give them.
Keep this short and sweet, no more than 500 words (ideally).
If this first e-mail is for a download, you can include the download link and remind them of how they’ll benefit by reading/watching/etc.
This is to ensure they consume the content you’ve offered.
E-mail #2 – Establish A Specific Need
What are the thoughts racing through your prospect’s mind as they’ve researched and come across your page to opt-in?
What is the BIGGEST problem they’re trying to solve?
Focus your second e-mail on that need, and explain why your product/service is the must-have option.
Don’t go heavy on features here. Try to still focus on benefits.
E-Mail #3 – How To Consume / Use Your Product
If your product is heavy on information your prospect will have to consume, explain how to best go through the material.
You can also highlight specific sections that are the most interesting / talked about from others.
In general, you can explain what they get and how they can use it.
And if you’re offering a service, simply let them know what it’s like when they decide to become a client.
What do you do to make the process easy to get started?
What steps should they follow?
And so on…
E-mail #4 – Dealer’s Choice
Have a little more fun here…
You can customize this e-mail to your product/service – here are a few examples:
1. Client case studies…
2. Frequently Asked Questions (FAQ) e-mail…
3. Invite them to visit/call…
4. Explain your shipping/download process…
5. Cross-promote related products/services…
E-mail #5 – Ask For Questions And Comments
Chances are, your prospects are still interested in what you have to offer.
However, there might be one or two questions burning in their mind.
But sometimes, no matter how big the need, people will not make the time to contact you to ask.
So use this fifth e-mail to ask your prospects if they have any questions, and offer several ways to contact.
Then, if you haven’t done an FAQ in the fourth e-mail, you can use this opportunity to shed some light on popular questions.
E-mail #6 – Testimonials
Being proud of your product/service is one thing, but having others sing your praises will carry a lot more weight.
There’s no better way to prove your know your stuff, than by having the social proof that comes with testimonials and endorsements.
That’s why you should use this sixth e-mail to show off your satisfied clients and customers.
Take several of your best testimonials and share them.
And try to find some that have a nice balance between showing their excitement, but are still believable.
E-mail #7 – Urgency
This final message will serve as a final reminder of your product/service.
Take a few lines to recap some of the most impressive features/benefits.
Add another dash of testimonials.
And then end with your contact information for those who will want to get in touch.
How To Keep All Your E-mail Marketing Affordable
As more and more prospects opt-in to your lists, it often takes very little time until your monthly list management fees start to grow as well.
But what if you could pay at least 40% LESS than any other major e-mail platform available?
Would you rather focus on content and promotions, instead of getting slammed with a big bill at the end of the month?
If so, there’s no better time than now to try ListStream.Net for yourself.
ListStream.NET is the affordable solution for your list management software and email list management service. An Integrated suite of marketing tools, including autoresponders, email tracking tools, and landing page creator.
Here’s how to get started:
1. Click this link to grab an account for just $1
2. Enter your details.
3. Log in for immediate access.
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